Father. Webster defines him as a male parent. But that description is often not quite complete. A father can also be a guide, provider, disciplinarian, teacher, and a sounding board. A confidant on life’s complex issues and pal with whom to toss around jokes, sports statistics, or the ole’ pigskin itself.
As vast as the sea in senses and sensibilities, fathers come in a myriad of packages and purposes. So do the gifts we give them, providing gift basket designers a large creative palette with which to work.
The most natural turn for a Father’s Day gift is to the sports and hobby venues like fishing, golf or football. Gathering information about your client’s recipient will reveal new personalized themes for the design.
Need something for the handyman dad? Load up a toolbox with snacks, the latest “how to” manual and a gift certificate to the hardware store. Fill in with the tool-shaped chocolates you’ll see in this section’s design, “Will Work For Cookies.”
With more women than men purchasing Father’s Day gifts, basket designers can wrap up big basket sales by tugging on the heart strings. Sentimental books, reflective memoirs and filled photo frames will enchant and charm the gift recipient.
Pulitzer Prize-winning poet Anne Sexton once said, “It doesn’t matter who my father was; it matters who I remember he was.” This Father’s Day, help your customers convey that message to their own fathers.