Tag Archives: Marketing Tips

Who You Are…

and  What You Do Gift basket business owners are more than designers. In addition to crafting the most inspiring sentiments that will be exchanged to deliver an emotional expression, a gift basket business owner is also a manufacturer and retailer. This … Continue reading

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Christmas Business Ideas

So many opportunities . . . so much to do! AND SO LITTLE TIME LEFT. Use this handy calendar to check your final readiness for the holiday season! Early November:  • Continue making sales and appointment calls for holiday orders … Continue reading

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New Year Planning

  New Year’s Strategic Planning: Don’t Let A Goliath Get In Your Way One look at the calendar and you know you should be putting the final finish on your Year strategic planning. But, let’s be honest. Most of us … Continue reading

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Holiday Tips

Chaos, Creativity, and Control With all the challenges surrounding special gifting seasons, it makes sense to heed proven tips — real-life techniques for weathering unpredictable sales seasons. The following advice has been gleaned from veterans with decades of amassed experience … Continue reading

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Imprinted Ribbon Wraps an Image

Just because budgets are tight doesn’t mean corporations stop sending gifts throughout the year. At Christmas, the pressure to send gifts to good clients is intense for service-oriented businesses. You can help them keep thank you gifts on a tight … Continue reading

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father. noun

Father. Webster defines him as a male parent. But that description is often not quite complete. A father can also be a guide, provider, disciplinarian, teacher, and a sounding board. A confidant on life’s complex issues and pal with whom … Continue reading

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Cave Man Dad

One of the most basic primal urges of men is the enjoyment of good food. Appeal to their basic instincts with a haul of hot and spicy snacks such as chipotle sauce, roasted salsa Bloody Mary mix, pepper jelly and … Continue reading

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Dad’s Day

Remembering Good Times With Dad – Selling Father’s Day baskets requires rethinking theme names. Instead of calling this basket “Clock and Coffee,” emotionalize the theme with a name like “Counting the seconds to coffee with Dad.”

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Texting Tips

Jacqueline Whitmore, an internationally-recognized etiquette expert, author and founder of The Protocol School of Palm Beach, who is also the founder of National Cell Phone Courtesy Month, says it’s another reminder that no matter how much we rely on technology, … Continue reading

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Managing in Difficult Times

If you must cut costs, do it surgically. Labor is most companies’ No. 1 cost; pay cuts should start at the top. “Equitable treatment builds understanding and acceptance.” Employee layoffs are self-defeating when an organization remains top-heavy. Ask employees where … Continue reading

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