Tag Archives: Marketing Plan

Seven Overlooked Holiday Opportunities

1. Contract with hair and nail salons to create mini holiday baskets to sell to salon customers using the salon’s products.  In addition to outright sales, these baskets can be given as gifts to their “special” customers. Think small (i.e. nail … Continue reading

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Client Gift Giving

Be careful in your gift giving to clients. Your intention should be a gift they will enjoy and appreciate, not a lavish or outrageous gift that will “outdo” the competition. The gift should be sent to the office and should … Continue reading

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New Year Planning

  New Year’s Strategic Planning: Don’t Let A Goliath Get In Your Way One look at the calendar and you know you should be putting the final finish on your Year strategic planning. But, let’s be honest. Most of us … Continue reading

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Texting Tips

Jacqueline Whitmore, an internationally-recognized etiquette expert, author and founder of The Protocol School of Palm Beach, who is also the founder of National Cell Phone Courtesy Month, says it’s another reminder that no matter how much we rely on technology, … Continue reading

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Client Appreciation

Autumn Client Appreciation Your corporate customers and their clients will gobble this “Thanksgiving Thank You” basket up with gusto. Autumn delights of apple cinnamon cookies, dried fruit platter, coffee and orange-filled chocolate bar are diligently watched over by Tom Turkey … Continue reading

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Teacher Appreciation

Finding teacher business should be easy — no matter what size city you’re in. Every community has schools, and most parents present gifts to their children’s teachers at least once a year — at holidays or the end of the … Continue reading

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Fall Web Traffic Tips

Autumn is a good time to begin building action on your Web site as a lure to future holiday sales. But as e-tailers have learned, Web sites, Web directories, and other internet-only marketing strategies are sometimes not enough to drive … Continue reading

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Enticing Displays

Promote your products and services with enticing displays that use burlap, baskets, and old fashioned packaging.  The look creates an irresistible sensorizing tasting center for year round sales.

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Cold Calling

Send this gift in advance of your opening sales call. The card on this cute opener says, “You’ll Go Wild for our Corporate Gifts!”

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Top Hat Style

Pack an assortment of snacks in an inexpensive party top hat. Attach a card with the message: “We make YOU our top priority!” Not only is this gift a good way for you to get your foot in the door, … Continue reading

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