Halloween Snack Cup

Halloween Snack Attack

Bewitch your customers with this whimsical warm call gift, filled with Halloween goodies. Tag it with “Let us scare up some business for you with spooktacular gift ideas.”

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Gift Basket Mechanics

Gift Basket Mechanics

Two Goals:

1. Elevate the products at rim-height of the container for better presentation and value.

2. Provide support and stability for the merchandise inside the basket.

Some years ago a retailer in a chain gourmet store was heard giving this shocking advice about making a gift basket: “I just throw a little hay in the bottom and put some merchandise on top. There’s nothing else to know about making a gift basket.” Sad to say, this retailer stopped carrying gift baskets because, as she eventually admitted, “They didn’t sell.” And no wonder! The baskets were poorly constructed. Before a customer could get to their destination carrying the gift basket, everything inside was a mess.

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Stack and Pack It!

Give Customers What They Want . . . Just Stack and Pack It!

Chocolate, coffee, bath salts and lotion . . . you’ve got it all wrapped up this spring!

When customers call this season you can be ready for instant deliveries. Everything a customer could want can be pre-packed in pretty gift components. All the customer has to do is tell you what they want and how much they want to spend. You can pull pre- packed containers from your shelves, wrap them, stack them, and ship them out the door.

With the economy  on recovery, no one — especially consumers — knows how much they will be willing to spend in the coming months for a gift. Will they spend $15, $30, $50, or over $100? Planning for gift baskets in a range of sizes can be as simple as choosing an assortment of stackable boxes. With this concept, you can pack spa gifts in one box that might sell for $15. In another, you might pack more expensive lotions for $25. But when the big spender walks in wanting a larger gift, suggest a stack of spa gifts (the $15 AND $25 packed sets) — now you have a $40 gift ready to go. For the customer willing to spend even more, stack larger boxes of higher quality gifts.

Snug the boxes together with Glue Dots. Then wrap the stack tightly in a strip of cellophane on the sides. Pull it all together with ribbon top to bottom.

spring BlogStack and Pack gifts are easy with coordinated nested boxes in a variety of shapes and sizes. As a bonus, because you can plan a line of coordinated color boxes, you might be able to snip your ribbon budget down to size — finally! It is also interesting and fun to mix the shapes in a stack. Instead of stacking all round boxes, for example, experiment with an angled or square box on the bottom, and a smaller, round box on top.

Design Notes:

• The design on the top left is a combination of two pre- packed gift boxes. In the lower photo, the two gifts are shown separately. Either set could be sold individually with balloons or a floral enhancement on top. But when the taller design is packed atop the flat-packed gift set, the combination is visually appealing AND a thrifty, labor-saving approach to gift basket design.

•The stacked set of gifts on the top right is decorated with a frugal but festive bow of layered tissue paper. Tissue paper squares are cut at angles to create the smart and snappy paper bow. In the center, a quick-to-fix ribbon bow.

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Get Smart With Inventory!

Spring Design

When the economy is tight, be kind to yourself and shop for containers and merchandise that can cross over into multiple seasons and occasions. Here, a perky, non-message gift box (Boxco) can be used for Mother’s Day and virtually any occasion straight through spring and summer — and even into fall with a change of enhancement motifs and color. Gardening-theme gift components are good choices for Mother’s Day, especially mixed with spa gifts, lotions, and muscle soaks.

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Who You Are…

and Store Display What You Do

Gift basket business owners are more than designers. In addition to crafting the most inspiring sentiments that will be exchanged to deliver an emotional expression, a gift basket business owner is also a manufacturer and retailer. This is a critical definition of who you are and what you do, because, to be successful, you will make decisions based on these perimeters. As a designer, you will aspire to create; as a manufacturer, you will keep a close eye on costs and production. Finally, as a retailer, designs will be based on ‘sales-ability.’

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Create Your Own Bunny

Gift Basket Review Online Designer Debra Paulk shows you how to create this irresistible bunny for Spring Designs

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Supplier Guide-Watson Trading Company

Watson Trading Company started business in 1961 and is a leading importer of wicker baskets and packaging supplies in the United States. Located in Hillsdale, Michigan, our 200,000 square foot warehouse allows us room to purchase and stock large volumes of merchandise. There goal is  providing their customers with quality products at affordable prices in a timely manner.

501 W Carleton Road
Hillsdale, MI 49242

www.watsontradingcompany.com

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Just Be Mine

James Hartier of TWISTEDBASKET lives up to his business slogan, “Where Imagination Becomes Reality”. Perfect line, shape, balance, and imaginative use of texture WOW the recipient with eye-popping pleasures. Valentine

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Add Some Profit!

Betallic

 

One of the easiest ways to add additional profit to your daily sales is stocking a supply  of balloons to attach to your orders.  Boxco.com carries a full line of mylar balloons with just the right word for any season or occasion.

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Five Ways to Calm Yourself During the Holidays

snowman-basketSometimes peace of mind can be discovered in counting blessings with a pot of tea and good friends.

Ringing phones clash in your head like security alarms; order forms are strung up like holly garland; and the incessant ticking of a clock in your head reminds you that time is running out.

You’re knee deep in baskets and boxes; bolts of cello and rolls of ribbon are strewn across your work table, and you’ve just taken another order of 40 baskets to join the three other major gift orders due next week because you are afraid to turn down any orders. One more ring of the phone, one more question from your sales person and you might just take some snowman ribbon and wrap it around someone’s neck. Sound familiar? If so, step away from the worktable. Put down the ribbon.  And breathe.

This scenario is one that is played out all over the country in many businesses during the hectic holiday season. While seasonal tunes are waxing sentimental and stirring up those emotional shopping urges, gift designers are in the thick of things, struggling to keep up with the pace and demand to solve the public’s desire for unique gifts. Keeping busy for the holidays should be a blessing for the gifting industry. But sometimes the holiday craziness can overshadow the reasons for being in this business and the true joy of the Christmas season.

Experts at the Centers for Disease Control and the National Institute for Occupational Safety and Health have found that employee stress is being recognized as a major drain on corporate productivity and competitiveness and that job burnout experienced by 25 to 40 percent of U.S. workers is attributed to stress.

A survey of 30,000 by Roper Starch Worldwide showed that women who work fulltime and have children under the age of 13 report the greatest stress worldwide. The survey also showed that “globally, 23 percent of women executives and professionals, and 19 percent of their male peers, say they feel “super-stressed.” During the holidays, many gift basket business owners feel their stress loads doubled.

 

To combat the frenzies, try these few simple steps to stave off stressful moments:

  • Take a breather. Leave your work behind for a ten-minute break. Go outside and think about the beauty of the world. Watch the clouds go by. Stare at the stars. For ten minutes, don’t think about anything to do with work or responsibility. Take nice, even deep breaths. Feel yourself relax from head to toe.
  • Release the anxious energy. Do something that takes physical energy – fast paced walk, calisthenics, hit some tennis balls, scream. Releasing that energy helps decrease stress while physical exercise also increases well being.
  • Surround yourself with candles, soothing music and just sit still for ten minutes. Imagine yourself in a favorite place and just breathe in the peace and tranquility.
  • Put it all in perspective. Write it down and weigh it out. Seeing problems on paper helps increase possible solutions. And once you’ve taken a step back from the frenzied pace, perhaps you’ll be able to see that whatever stresses you were facing are a small drop in the bucket to bigger problems in the world.
  • Call a friend, have a good laugh, sing (even if you don’t feel like it). By diverting your attention to something pleasurable for even a few minutes, you can reduce your stress level enough to see less red and the pleasure of making green for your business.

In the midst of it all, find some time to remember why we celebrate the season – to share the ultimate love that was given to mankind. Share that joy with your customers and make it your personal mission in the gifting business to infuse tender loving care in each design you create. In doing so, you can discover that calming peace that God provides.

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