Category Archives: Marketing

Who You Are…

and  What You Do Gift basket business owners are more than designers. In addition to crafting the most inspiring sentiments that will be exchanged to deliver an emotional expression, a gift basket business owner is also a manufacturer and retailer. This … Continue reading

Posted in Marketing | Tagged | Comments Off on Who You Are…

Add Some Profit!

  One of the easiest ways to add additional profit to your daily sales is stocking a supply  of balloons to attach to your orders.  Boxco.com carries a full line of mylar balloons with just the right word for any season … Continue reading

Posted in Marketing | Tagged , | Comments Off on Add Some Profit!

Christmas Business Ideas

So many opportunities . . . so much to do! AND SO LITTLE TIME LEFT. Use this handy calendar to check your final readiness for the holiday season! Early November:  • Continue making sales and appointment calls for holiday orders … Continue reading

Posted in Marketing | Tagged , , | Comments Off on Christmas Business Ideas

Holiday Tips

Chaos, Creativity, and Control With all the challenges surrounding special gifting seasons, it makes sense to heed proven tips — real-life techniques for weathering unpredictable sales seasons. The following advice has been gleaned from veterans with decades of amassed experience … Continue reading

Posted in Gift Tips, Inventory, Marketing | Tagged , , | Comments Off on Holiday Tips

Bring on the Birthday

Bring on the birthdays! Every day occasions can keep your business thriving in non-holiday months. To keep costs down and profits up, sell gift packing services. Customers bring in their own container and products and YOU use your gift basket … Continue reading

Posted in Marketing | Tagged , , | Comments Off on Bring on the Birthday

father. noun

Father. Webster defines him as a male parent. But that description is often not quite complete. A father can also be a guide, provider, disciplinarian, teacher, and a sounding board. A confidant on life’s complex issues and pal with whom … Continue reading

Posted in Marketing | Tagged , , | Comments Off on father. noun

Dad’s Day

Remembering Good Times With Dad – Selling Father’s Day baskets requires rethinking theme names. Instead of calling this basket “Clock and Coffee,” emotionalize the theme with a name like “Counting the seconds to coffee with Dad.”

Posted in Marketing | Tagged , , , | Comments Off on Dad’s Day

Texting Tips

Jacqueline Whitmore, an internationally-recognized etiquette expert, author and founder of The Protocol School of Palm Beach, who is also the founder of National Cell Phone Courtesy Month, says it’s another reminder that no matter how much we rely on technology, … Continue reading

Posted in Marketing | Tagged , , , | Comments Off on Texting Tips

Creating Breakthrough Products

If you’re as savvy as I think you are, there are probably at least one or two new gift designs that you can’t wait to roll out to your customers. These are most likely your “breakthrough” gifts — themes or … Continue reading

Posted in Marketing | Tagged , | Comments Off on Creating Breakthrough Products

Honoring Community Heroes

The gift basket industry – rooted in the concept of apprecia- tion gifts – has a great opportunity to add another niche compo- nent to its gifting presence. Marketing thank you gifts for community service professionals to your corporate customers … Continue reading

Posted in Marketing | Tagged , , | Comments Off on Honoring Community Heroes