Sophisticated corporate managers are experts in their field and expect you to be the expert at gifts. Because these clients are experienced dealmakers, they also can easily get out of a deal. When you’ve secured a large order, provide a photo of the agreed design and obtain a signed contract as well as a deposit. Fifty percent is standard.
Corporate buyers prefer business deals that are ‘succinctly distilled’.
These buyers speed-read and scour thoroughly only what they perceive as relevant. You need to provide concise information and precise policies. They’ll hold you to them.
It’s up to us to educate prospective clients. Make sure you stress the benefits of your service, not just the features. A corporate client probably cares more about short-notice delivery than your monthly marketing e-mails.