Gift Basket Mechanics

Gift Basket Mechanics

Two Goals:

1. Elevate the products at rim-height of the container for better presentation and value.

2. Provide support and stability for the merchandise inside the basket.

Some years ago a retailer in a chain gourmet store was heard giving this shocking advice about making a gift basket: “I just throw a little hay in the bottom and put some merchandise on top. There’s nothing else to know about making a gift basket.” Sad to say, this retailer stopped carrying gift baskets because, as she eventually admitted, “They didn’t sell.” And no wonder! The baskets were poorly constructed. Before a customer could get to their destination carrying the gift basket, everything inside was a mess.

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