Who You Are…

and Store Display What You Do

Gift basket business owners are more than designers. In addition to crafting the most inspiring sentiments that will be exchanged to deliver an emotional expression, a gift basket business owner is also a manufacturer and retailer. This is a critical definition of who you are and what you do, because, to be successful, you will make decisions based on these perimeters. As a designer, you will aspire to create; as a manufacturer, you will keep a close eye on costs and production. Finally, as a retailer, designs will be based on ‘sales-ability.’

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